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Marketing Management (Paperback)
  • Marketing Management (Paperback)
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Marketing Management (Paperback)

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£69.99
Paperback Published: 28/09/2008
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Marketing Management: An Asian Perspective has been successful in offering a learning product that combines the excellent content that Kotler has done with examples and case studies from a relevant Asian viewpoint. The 5th Edition builds on the strengths of the previous editions, with an emphasis on highlighting emerging market trends to help students stay relevant in today's fast-changing marketing environment. Marketing Management is typically taught through case studies, and is application-oriented. It is therefore important to showcase companies and brands that have been successful in their marketing strategies. An effort has been made to ensure that familiar Asian and international brands/companies are featured. This enables students relate to the analyses of these case studies and vignettes.

Publisher: Pearson Education Centre
ISBN: 9789810679934
Weight: 1792 g
Dimensions: 274 x 216 x 29 mm
Edition: 5th Revised edition

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