Marketing Management with MyMarketingLab Access Card (Mixed media product)
  • Marketing Management with MyMarketingLab Access Card (Mixed media product)

Marketing Management with MyMarketingLab Access Card (Mixed media product)

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£59.60
Mixed media product Published: 02/08/2012
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This first edition of Marketing Management offers a unique perspective on the people, the markets, and culture of the Arab world. The adapting authors of this book, Baalbaki, Shamma and Hassan, have first-hand experience of the region and have used this knowledge to create a resource especially designed for this part of the world. Available in summer 2012, this book is a first of its kind, combining international marketing theory with an Arab perspective.

Publisher: Pearson Education Limited
ISBN: 9781447925217

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