This first edition of Marketing Management offers a unique perspective on the people, the markets, and culture of the Arab world. The adapting authors of this book, Baalbaki, Shamma and Hassan, have first-hand experience of the region and have used this knowledge to create a resource especially designed for this part of the world. Available in summer 2012, this book is a first of its kind, combining international marketing theory with an Arab perspective.
Publisher: Pearson Education Limited
Weight: 1500 g
Dimensions: 275 x 210 x 24 mm
job in systematically addressing strategic issues pertaining to the
Arab world and in bringing the most popular marketing
management text in the world to future Arab marketers."
Philip Kotler and Kevin Lane Keller
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