For undergraduates studying Marketing Management courses
Marketing Management: An Asian Perspective, 6/E continues to showcase the excellent content that Kotler has created with examples and case studies that are easily recognized. This enables students to relate to and grasp marketing concepts better.
Publisher: Pearson Education Centre
Number of pages: 873
Weight: 1932 g
Dimensions: 278 x 216 x 30 mm
Edition: 6th edition
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