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Marketing Management: An Asian Perspective (Paperback)
  • Marketing Management: An Asian Perspective (Paperback)
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Marketing Management: An Asian Perspective (Paperback)

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£62.99
Paperback 873 Pages / Published: 15/11/2013
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For undergraduates studying Marketing Management courses

Marketing Management: An Asian Perspective, 6/E continues to showcase the excellent content that Kotler has created with examples and case studies that are easily recognized. This enables students to relate to and grasp marketing concepts better.

Publisher: Pearson Education Centre
ISBN: 9789810687977
Number of pages: 873
Weight: 1932 g
Dimensions: 278 x 216 x 30 mm
Edition: 6th edition

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