Marketing Management: A Strategic Decision-Making Approach (Paperback)
  • Marketing Management: A Strategic Decision-Making Approach (Paperback)
zoom

Marketing Management: A Strategic Decision-Making Approach (Paperback)

(author), (author)
£56.99
Paperback 576 Pages
Published: 16/05/2012
  • In stock
  • Free UK delivery

Usually dispatched within 2-3 working days

  • This item has been added to your basket

The eighth edition of Marketing Management: A Strategic Decision-Making Approach, concentrates on marketing decision-making, rather than mere description of marketing phenomena. By providing specific tools and decision frameworks, it prepares its readers to hit the ground running and contribute tangibly to the marketing efforts of firms large and small.

Drawing on its authors’ wealth of entrepreneurial and executive experience, along with their thought-leading research, the book provides an abundance of real-life examples of marketing decisions – both good and not-so-good – from around the world in companies ranging from entrepreneurial start-ups to multi-national giants.

This edition continues to be the most current and internet-savvy book available, injecting the latest developments in internet-based communication and distribution technology into every chapter.

Publisher: McGraw-Hill Education - Europe
ISBN: 9780071326377
Number of pages: 576
Weight: 985 g
Dimensions: 255 x 205 x 20 mm

You may also be interested in...

Sustainable Marketing
Added to basket
Cultural Strategy
Added to basket
£28.99
Paperback
Recommended
Added to basket
£14.99
Paperback
Kapferer on Luxury
Added to basket
Meatball Sundae
Added to basket
£8.99
Paperback
The Marketing Pathfinder
Added to basket
Copy, Copy, Copy
Added to basket
£24.99
Paperback
Corporate Governance and Sustainability
Added to basket
Brandwashed
Added to basket
£24.99
Paperback
ValueSelling
Added to basket
£13.99
Paperback
The Sales Acceleration Formula
Added to basket
If You're Not First, You're Last
Added to basket

Please sign in to write a review

Your review has been submitted successfully.

env: aptum
branch: