Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st Century. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern visitor economy.
Now in its fourth edition, and reprinted almost every year since 1988, each chapter of the book has been updated to include current evaluations of all the key developments in marketing, especially consumer centric marketing and the now focal role of the Internet in the marketing mix. The chapters on communicating with cutomers have been extensively rewritten to take account of e-marketing and related marketing developments in tourism that are pulled together in a forward looking Epilogue.
This fully revised edition includes:Full colour interior with pedagogic features such as discussion questions and exercises to encourage further exploration of key areasNew material on the role of e-marketing, motivations and consumer behaviourFive in-depth international case studies, including Tourism New Zealand and Agra Indian World Heritage Site, along with 17 mini cases to contextualise learningA companion website for students and lecturers which includes PowerPoint slides and review questions to aid teaching and learning
Marketing in Travel and Tourism provides a truly international and comprehensive guide to marketing in the global travel industry, an indispensible text for all students and lecturers.
Publisher: Taylor & Francis Ltd
Number of pages: 528
Weight: 1134 g
Dimensions: 216 x 280 x 28 mm
Edition: 4th New edition
'A welcome third edition of this highly readable and hugely informative text that constitutes a 'classic' treatment of the subject area.' - Prof. John Lennon, Moffat Centre for Travel and Tourism Business Development, Glasgow Caledonian University, UK