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Marketing in Europe: The Experience of Small and Medium European Food and Drink Firms - Perspectives on Europe S. (Hardback)
  • Marketing in Europe: The Experience of Small and Medium European Food and Drink Firms - Perspectives on Europe S. (Hardback)

Marketing in Europe: The Experience of Small and Medium European Food and Drink Firms - Perspectives on Europe S. (Hardback)

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£65.00
Hardback Published: 21/02/1996
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This work is based on case studies of the international and European development of 12 small/medium-sized food and drink firms in four countries (the UK, France, Belgium and Portugal). The cases are introduced first. Analysis and practical recommendations follow.

Publisher: Ashgate Publishing Group
ISBN: 9781859721414

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