Marketing in a Nutshell: Key Concepts for Non-specialists (Paperback)
  • Marketing in a Nutshell: Key Concepts for Non-specialists (Paperback)
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Marketing in a Nutshell: Key Concepts for Non-specialists (Paperback)

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£24.99
Paperback 320 Pages / Published: 09/01/2007
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Marketing in a Nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible book will be invaluable to general managers, non-qualified marketers and students taking a module in marketing alongside their other studies. Marketing in a Nutshell makes the authors' marketing know-how and expert insights accessible to all.

Publisher: Elsevier Science & Technology
ISBN: 9780750681339
Number of pages: 320
Weight: 470 g
Dimensions: 156 x 234 x 18 mm

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