Visit our Christmas Gift Finder
Marketing in a Multicultural World: Ethnicity, Nationalism, and Cultural Identity (Paperback)
  • Marketing in a Multicultural World: Ethnicity, Nationalism, and Cultural Identity (Paperback)
zoom

Marketing in a Multicultural World: Ethnicity, Nationalism, and Cultural Identity (Paperback)

(editor), (editor)
£57.00
Paperback 341 Pages / Published: 20/04/1995
  • We can order this

Usually dispatched within 3 weeks

  • This item has been added to your basket
The latest theories on cultural identity and the impact of ethnicity on the practice of marketing are presented in this timely book.

Issues addressed include: various ethnic responses to marketing strategies; marketing and ethnicity in developing countries and emerging capitalist nations; the effect of ethnicity on product evaluation and choice; the use of consumer goods and services to express ethnicity; and the involvement of specific ethnic groups in various aspects of the marketing profession.

Publisher: SAGE Publications Inc
ISBN: 9780803953284
Number of pages: 341
Weight: 600 g
Dimensions: 229 x 152 x 19 mm

You may also be interested in...

Sales for Non-Salespeople
Added to basket
Hegarty on Creativity
Added to basket
100 Ideas that Changed Advertising
Added to basket
Build a Brand in 30 Days
Added to basket
The Sales Coach: Teach Yourself
Added to basket
Hooked
Added to basket
£12.99
Hardback
Herd
Added to basket
£12.99
Paperback
The Adweek Copywriting Handbook
Added to basket
Selling
Added to basket
DK
£5.99
Paperback
Web Marketing All-in-One For Dummies
Added to basket
Positioning: The Battle for Your Mind
Added to basket
How Brands Grow
Added to basket
£22.50
Hardback

Reviews

Please sign in to write a review

Your review has been submitted successfully.