Issues addressed include: various ethnic responses to marketing strategies; marketing and ethnicity in developing countries and emerging capitalist nations; the effect of ethnicity on product evaluation and choice; the use of consumer goods and services to express ethnicity; and the involvement of specific ethnic groups in various aspects of the marketing profession.
Publisher: SAGE Publications Inc
Number of pages: 341
Weight: 600 g
Dimensions: 229 x 152 x 19 mm
You may also be interested in...
Please sign in to write a review