Marketing HRD Within Organizations: Enhancing the Visibility, Effectiveness, and Credibility of Programs (Hardback)
  • Marketing HRD Within Organizations: Enhancing the Visibility, Effectiveness, and Credibility of Programs (Hardback)
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Marketing HRD Within Organizations: Enhancing the Visibility, Effectiveness, and Credibility of Programs (Hardback)

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£35.99
Hardback 242 Pages / Published: 22/01/1992
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Boost the image of your HRD department and carve a solid niche inthe organizational chart for your position.

Discover how to:


* Heighten the visibility of HRD
* Earn employee commitment to your programs
* Ensure that your programs are cost-effective and contribute tothe bottom line


This handy guide explains how to use a range of marketing toolsincluding client research, cost/benefit analyses, and promotionaltechniques to implement a strategic HRD marketing plan.

Publisher: John Wiley & Sons Inc
ISBN: 9781555424022
Number of pages: 242
Weight: 558 g
Dimensions: 229 x 155 x 25 mm

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