Marketing Horizons: A 1980's Perspective: Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Hardback)
  • Marketing Horizons: A 1980's Perspective: Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Hardback)
zoom

Marketing Horizons: A 1980's Perspective: Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Hardback)

(editor), (associate editor), (associate editor)
£117.00
Hardback 368 Pages / Published: 10/11/2014
  • We can order this from the publisher

Usually dispatched within 15 working days

  • This item has been added to your basket

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

This volume includes the full proceedings from the 1980 Academy of Marketing Science (AMS) Annual Conference held in Dallas, Texas, entitled Marketing Horizons: A 1980's Perspective.

Publisher: Springer International Publishing AG
ISBN: 9783319109657
Number of pages: 368
Weight: 1264 g
Dimensions: 279 x 210 x 26 mm
Edition: 2015 ed.

You may also be interested in...

Please sign in to write a review

Your review has been submitted successfully.