Visit our Christmas Gift Finder
Click & Collect from 2 Hours*
Free Delivery to UK Shops
Free UK Standard Delivery On all orders £20 and over Free Delivery to UK Shops Local shops and expert booksellers nationwide Free Click & Collect to UK shops From 2 hours of your order*
Marketing High Technology Services (Hardback)
  • Marketing High Technology Services (Hardback)
zoom

Marketing High Technology Services (Hardback)

(author)
£94.99
Hardback 262 Pages / Published: 22/11/2017
  • We can order this

Usually dispatched within 3 weeks

  • This item has been added to your basket

This title was first published in 2000: An examination of how marketing concepts and practices can be applied to generate profitable growth in the high-tech service sector. Part One looks at the implications of becoming market-led. Part Two explains how to use the various methods of communication to best effect. Finally Part Three examines the role of business development, including research, innovation and planning. Along the way, Dr Sowter provides detailed guidance on key issues such as identifying your unique selling proposition, setting optimal prices, dealing with competition and ensuring the maximum impact from your promotional literature, proposals and exhibition stands. He proceeds by asking questions, and the answers he supplies are practical and often based on personal experience. The text is supported throughout by illustrations, "real life" examples, checklists and model formats. Each chapter includes exercises and action plans to help readers put the author's ideas to work in their own organizations.

Publisher: Taylor & Francis Ltd
ISBN: 9781138725386
Number of pages: 262
Weight: 481 g

You may also be interested in...

Sales Genius
Added to basket
£12.99
Paperback
Growth Hacker Marketing
Added to basket
Hegarty on Creativity
Added to basket
Everybody Writes
Added to basket
£18.99
Hardback
Do Purpose
Added to basket
£8.99
Paperback
Selling to Win
Added to basket
£14.99
Paperback
Hooked
Added to basket
£14.99
Hardback
Contagious
Added to basket
£9.99
Paperback
Understanding Art Markets
Added to basket
The 22 Immutable Laws Of Marketing
Added to basket
Marketing For Dummies
Added to basket
Jab, Jab, Jab, Right Hook
Added to basket
DotCom Secrets
Added to basket
£14.95
Paperback
The Challenger Sale
Added to basket
How Brands Grow
Added to basket
£24.99
Hardback

Please sign in to write a review

Your review has been submitted successfully.