Marketing fur Virtuelle Markte (Paperback)
  • Marketing fur Virtuelle Markte (Paperback)
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Marketing fur Virtuelle Markte (Paperback)

(author)
£42.99
Paperback 200 Pages / Published: 28/03/2002
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Lars Tutt untersucht sowohl Aspekte des strategischen Marketing als auch die klassischen Marketing-Instrumentalbereiche Produkt-, Preis-, Distributions- und Kommunikationspolitik vor dem Hintergrund virtueller Markte.

Publisher: Deutscher Universitats-Verlag
ISBN: 9783824475568
Number of pages: 200
Weight: 264 g
Dimensions: 210 x 148 x 11 mm
Edition: 2002 ed.

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