Marketing for Pharmacists: Providing and Promoting Professional Services (Paperback)David A. Holdford
Paperback Published: 01/01/2007
- Not available
"Marketing for Pharmacists" is based on the premise that marketing is not just a corporate function, but an activity that all pharmacists should undertake. Pharmacists in all settings can use the marketing ideas and techniques in this book to build their practices, develop innovative services, and generate business for their employers or organizations. This revised edition has been thoroughly updated and includes a new chapter titled "Marketing Yourself".
Publisher: American Pharmacists Association