Marketing for Nonprofit Organizations, 2nd Edition (Hardback)
  • Marketing for Nonprofit Organizations, 2nd Edition (Hardback)
zoom

Marketing for Nonprofit Organizations, 2nd Edition (Hardback)

(author)
£67.00
Hardback 480 Pages / Published: 25/03/1996
  • We can order this

Usually dispatched within 3 weeks

  • This item has been added to your basket
A professional book and text for anyone interested in marketing in the nonprofit sector. Rados covers the entire field, from explaining what marketing is to describing the role of marketing in the nonprofit organization. He provides specifics on pricing, distribution, product, and marketing communications. He thoroughly treats raising money and attracting and keeping volunteers. By providing illustrations and examples, Rados teaches the reader to analyze marketing problems and make sound decisions. Of interest to nonprofit managers, marketers, and business students.

Publisher: ABC-CLIO
ISBN: 9780865692541
Number of pages: 480
Weight: 844 g
Dimensions: 240 x 156 x 27 mm
Edition: 2nd Revised edition


MEDIA REVIEWS
"Rados offers a hard-hitting, direct, and practical approach to nonprofit marketing for both the student and practitioner...Rados makes a good case for the nonprofit marketer to begin acquiring a sound foundation in for-profit business principles. The volume offers a thorough presentation of marketing strategies, elements of a marketing program, and methods for obtaining resources.... This well-written and timely publication takes a fresh approach to many pertinent issues related to the marketing effectiveness of nonprofit organizations. Professional and academic collections, upper-division undergraduate and up."-Choice
?Rados offers a hard-hitting, direct, and practical approach to nonprofit marketing for both the student and practitioner...Rados makes a good case for the nonprofit marketer to begin acquiring a sound foundation in for-profit business principles. The volume offers a thorough presentation of marketing strategies, elements of a marketing program, and methods for obtaining resources.... This well-written and timely publication takes a fresh approach to many pertinent issues related to the marketing effectiveness of nonprofit organizations. Professional and academic collections, upper-division undergraduate and up.?-Choice

You may also be interested in...

The Sell
Added to basket
£14.99
Paperback
Web Marketing All-in-One For Dummies
Added to basket
Selling
Added to basket
DK
£5.99
Paperback
The Economist: Marketing for Growth
Added to basket
Raving Fans!
Added to basket
£8.99
Paperback
DotCom Secrets
Added to basket
£14.95
Paperback
The Challenger Sale
Added to basket
Contagious
Added to basket
£8.99
Paperback
The Sales Bible, New Edition
Added to basket
SPIN (R)-Selling
Added to basket
£20.99
Paperback
Sell or Be Sold
Added to basket
£21.50
Hardback
Strategic Marketing
Added to basket
£49.99
Paperback
Marketing For Dummies
Added to basket
Hegarty on Creativity
Added to basket
Jab, Jab, Jab, Right Hook
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.