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Marketing for Hospitality and Tourism (Hardback)
  • Marketing for Hospitality and Tourism (Hardback)
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Marketing for Hospitality and Tourism (Hardback)

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£103.99
Hardback 704 Pages / Published: 05/03/2013
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Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.

Publisher: Pearson Education (US)
ISBN: 9780132784023
Number of pages: 704
Weight: 1542 g
Dimensions: 276 x 216 x 28 mm
Edition: United States ed of 6th revised ed

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