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Marketing for a Small Business - Small Business Management Series (Paperback)
  • Marketing for a Small Business - Small Business Management Series (Paperback)
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Marketing for a Small Business - Small Business Management Series (Paperback)

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£15.95
Paperback Published: 06/02/1997
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This text introduces students to the basic concepts of marketing, giving them the necessary guidance to enable them to carry out their own market research and to develop a marketing strategy. They are shown how to identify the target market or the specific area where their product or service is directed. Different aspects of marketing strategy relevant to a small business are also dealt with. These include planning and promotion of a product, its distribution and establishing the correct price in relation to competition in the market.

Publisher: Juta Academic
ISBN: 9780702135545
Dimensions: 297 x 210 mm

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