This second edition has been thoroughly updated to reflect changes in the industry and the availability of new technologies. The text has been made more accessible and includes gripping case studies to demonstrate the realities of financial services marketing in an unstable and competitive environment.
* Logical structure and improved pedagogy, including new vignettes and detailed case studies
* An experienced and established author team gives expert advice
* International coverage shows you the big picture
* Companion Website, offering PowerPoint slides, revision questions and answers to case study exercises, and long case studies with notes and exercises
Publisher: Palgrave Macmillan
Number of pages: 350
Weight: 832 g
Dimensions: 246 x 189 x 24 mm
Edition: 2nd ed. 2010
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