The editors' introduction provides an overview of the literature included in the set as well as identifying directions for future research.
Volume One: Foundations of Marketing Ethics provides a conceptualization of the field, including some of the earliest contributions on the topic.
Volume Two: Positive Marketing Ethics looks at how managers make ethical marketing decisions.
Volume Three: Normative Marketing Ethics focuses on normative marketing ethics, which is primarily concerned with the prescriptive considerations of how marketers should make decisions with ethical content.
Volume Four: Ethical Issues in Marketing addresses the effects and possible solutions to the major ethical issues arising in the practice of marketing, both at the micro/firm level and at the more macro/systemic level.
Publisher: SAGE Publications Ltd
Number of pages: 2096
Weight: 3778 g
Dimensions: 234 x 156 x 150 mm
You may also be interested in...
Please sign in to write a review