Marketing Estrategico: Administracion de Mercadotecnia (Paperback)
Michael R. Czinkota (author), Masaaki Kotabe (author)
£26.99
Paperback
600 Pages
Published: 05/06/2001
Published: 05/06/2001
Un curso de administracion de mercadotecnia no debe tratarse como una clase para principiantes. Por otro lado, un texto para los mas altos niveles universitarios no deberia ser escrito como una enciclopedia. Con base en estas ideas los autores logran bala.
Publisher: Cengage Learning Editores S.A. de C.V.
ISBN: 9789706860453
Number of pages: 600
Weight: 1230 g
Dimensions: 270 x 210 x 30 mm
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