Some orders may be delayed by the current Coronavirus lockdown.
Visit our help page for further information.
Marketing Due Diligence: Reconnecting Strategy to Share Price (Paperback)
  • Marketing Due Diligence: Reconnecting Strategy to Share Price (Paperback)
zoom

Marketing Due Diligence: Reconnecting Strategy to Share Price (Paperback)

(author), (author), (author)
£36.99
Paperback 256 Pages / Published: 08/01/2007
  • We can order this

Usually dispatched within 3 weeks

  • This item has been added to your basket
The ultimate test of marketing investment, and indeed any investment, is whether it creates value for shareholders. But few marketing investments are evaluated from this perspective. Increasingly, boards of directors and city analysts the world over are dissatisfied with this lack of accountability. Cranfield School of Management has been addressing this problem by working with a range of blue-chip companies. They have created a new framework which shows how marketing systematically contributes to shareholder value based on three key questions- * Does the promised market exist? * Will the strategy deliver the market share promised? * Will the market share create shareholder value? This groundbreaking new book explains the principles and practice behind rigorous due diligence in marketing for Marketing and Finance Directors, CEOs, Strategists and MBA students wanting to understand the key drivers of modern business Surely, the time has come for marketing directors to take their rightful place in the boardroom by proving that what they are doing creates shareholder value added?

Publisher: Elsevier Science & Technology
ISBN: 9780750683425
Number of pages: 256
Weight: 470 g
Dimensions: 246 x 189 x 14 mm

You may also be interested in...

How Brands Grow
Added to basket
£24.99
Hardback
SPIN (R)-Selling
Added to basket
£22.99
Paperback
Build a Brand in 30 Days
Added to basket
Ogilvy on Advertising
Added to basket
Selling
Added to basket
DK
£5.99
Paperback
Do Purpose
Added to basket
£8.99
Paperback
Key Person of Influence
Added to basket
New Sales. Simplified.
Added to basket
Hegarty on Creativity
Added to basket
DotCom Secrets
Added to basket
£14.99
Paperback
The Challenger Sale
Added to basket
The 22 Immutable Laws Of Marketing
Added to basket
Marketing For Dummies
Added to basket

Please sign in to write a review

Your review has been submitted successfully.