Your Waterstones card is changing, introducing...
TELL ME MORE
Marketing Democracy: Public Opinion and Media Formation in Democratic Societies (Hardback)
  • Marketing Democracy: Public Opinion and Media Formation in Democratic Societies (Hardback)
zoom

Marketing Democracy: Public Opinion and Media Formation in Democratic Societies (Hardback)

(editor)
£80.99
Hardback 362 Pages / Published: 30/01/1988
  • Publisher out of stock

Currently unavailable to order

This product is currently unavailable.

  • This item has been added to your basket

This book examines mass marketing techniques in a political rather than economic context. The authors' thesis remains persuasive: democratic politics, precisely because it requires mass support for its legitimation, increases the need for public opinion to be channelized and focused. This is precisely the task of marketing in the political process.

Increasingly, advanced societies are involved in symbolic rather than direct forms of struggle. As a result, management of ideas becomes crucial to both political survival and economic expansion. Romain Laufer and Catherine Paradeise argue that public opinion and media formation is built into the fabric of Western political culture, dating from the Sophists in ancient Greece through Machiavelli in the aristocratic baronies of pre-capitalist Europe. With the rise of the bureaucratic-administrative state in the West, the need for persuasive public opinion analysis became part of the fabric of the advanced Western democratic and capitalist nations.

The volume benefits from authors trained and familiar with the traditions of both the United States and Europe. They are able to consider contrasts in marketing styles as well as continuities of contents among advanced nation-states. No simple "how-to" manual, this bracingly different volume discusses its subject with an easy command of the philosophical and cultural literatures, as well as the major classics of economics, sociology, and political science.

Publisher: Taylor & Francis Inc
ISBN: 9780887381997
Number of pages: 362
Weight: 612 g
Dimensions: 241 x 159 mm


MEDIA REVIEWS

"[T]he authors touch upon a complex of topics that together constitute an impressive configuration. These include the theory of the firm, the establishment of state-owned economic units, the growth of marketing surveys, advertising, management by objectives, public opinion surveys, and so on."

--B. Cooper, Choice


"[T]he authors touch upon a complex of topics that together constitute an impressive configuration. These include the theory of the firm, the establishment of state-owned economic units, the growth of marketing surveys, advertising, management by objectives, public opinion surveys, and so on."

--B. Cooper, Choice

"Marketing Democracy poses important lingering questions about the nature of the relationship between the public sector's adoption of marketing techniques and the legitimacy of political institutions."

--Diana C. Mutz, American Political Science Review


"[T]he authors touch upon a complex of topics that together constitute an impressive configuration. These include the theory of the firm, the establishment of state-owned economic units, the growth of marketing surveys, advertising, management by objectives, public opinion surveys, and so on."

--B. Cooper, Choice

"Marketing Democracy poses important lingering questions about the nature of the relationship between the public sector's adoption of marketing techniques and the legitimacy of political institutions."

--Diana C. Mutz, American Political Science Review


-[T]he authors touch upon a complex of topics that together constitute an impressive configuration. These include the theory of the firm, the establishment of state-owned economic units, the growth of marketing surveys, advertising, management by objectives, public opinion surveys, and so on.-

--B. Cooper, Choice

-Marketing Democracy poses important lingering questions about the nature of the relationship between the public sector's adoption of marketing techniques and the legitimacy of political institutions.-

--Diana C. Mutz, American Political Science Review

You may also be interested in...

Tragedy: A Very Short Introduction
Added to basket
Live From Downing Street
Added to basket
Contagious
Added to basket
£8.99
Paperback
The Uses of Literacy
Added to basket
The Medium is the Massage
Added to basket
Propaganda
Added to basket
£13.99
Paperback
Manufacturing Consent
Added to basket
Introducing Media Studies
Added to basket
Brave New World Revisited
Added to basket
Photography
Added to basket
£24.99
Paperback
Tubes
Added to basket
£9.99
Paperback
Confessions Of An Advertising Man
Added to basket
Pax Technica
Added to basket
£16.99
Hardback
How to Read a Film
Added to basket
£27.99
Paperback
Selling Hitler
Added to basket
£10.99
Paperback

Reviews

Please sign in to write a review

Your review has been submitted successfully.