• Sign In / Register
  • Help
  • Basket0
Marketing Decisions Under Uncertainty - International Series in Quantitative Marketing 6 (Paperback)
  • Marketing Decisions Under Uncertainty - International Series in Quantitative Marketing 6 (Paperback)
zoom

Marketing Decisions Under Uncertainty - International Series in Quantitative Marketing 6 (Paperback)

(author)
£159.99
Paperback 315 Pages / Published: 12/10/2012
  • We can order this

Usually despatched within 3 weeks

  • This item has been added to your basket
Remarkable advance in quantitative marketing research in the last two decades, incorporating applied microeconomic theories, operations research and management applications, has brought the field of marketing alongside with finance, accounting and productionto within an executive'sreach for a sophisticatedtoolbox for decision- making in an increasingly competitive and complex business environment. A quick look at Marketing, a recently published book edited by Eliashberg and Lilien would indicate even to the casual reader the extent of such methodological progress made by marketing scholars. Even in such an impressive and nearly exhaustive collection oftopics, with the notable exception pointed out by the editors of applicationsofthe scanner data, and in spite of the reference to it, an important omission is related to the issues ofmarketing decisions under conditions ofuncertainty. It is fairly obvious to the marketing executive and academician alike to recognize the important role uncertaintyplays in marketingdecisions such as pricing, promotion, advertising, sales force management, and others. The major purpose of this study is to address certain major marketing decision variables within the general context of an uncertain environment. While there have been significant progresses in analyzing marketing behaviors in a stochastic environment,the sourcesscatteramong differentmanagementandmarketingjoumals; and to the extent that these issues are addressed at all, they have aimed mainly at each separate, specifictopic at a time. Thus, our effort to bring these studies together in the same framework should facilitate our in-depth analysis of these important phenomena.

Publisher: Springer-Verlag New York Inc.
ISBN: 9781461378471
Number of pages: 315
Weight: 510 g
Dimensions: 235 x 155 x 17 mm
Edition: Softcover reprint of the original 1st ed. 199

You may also be interested in...

Getting To Yes
Added to basket
£9.99
Paperback
The Personal MBA
Added to basket
£12.99
Paperback
Mastery
Added to basket
£15.99
Paperback
The Code Book
Added to basket
£10.99
Paperback
Zero to One
Added to basket
£9.99
Paperback
The Obstacle is the Way
Added to basket
Starting a Business For Dummies
Added to basket
£16.99   £13.99
Paperback
The Virgin Way
Added to basket
How Google Works
Added to basket
£10.99
Paperback
Marketing For Dummies
Added to basket
Start a Small Business
Added to basket
What You See Is What You Get
Added to basket
The Concise 33 Strategies of War
Added to basket
Start It Up
Added to basket
£9.99
Paperback

Reviews

Please sign in to write a review

Your review has been submitted successfully.