Marketing Cultural and Heritage Tourism: A World of Opportunity - Museum Store Association (Paperback)Rosemary Rice McCormick (author)
Paperback 188 Pages / Published: 15/01/2014
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Innovative tourism industry leader Rosemary Rice McCormick guides the reader through the basics of marketing and tourism know-how for museum store managers and other museum and heritage marketing professionals. Packed with valuable ideas and case studies, you will learn how to build your business in the fast-growing, global tourism market, increase museum visitation and museum store sales, leverage business partnerships and tap into that "drive market" that comprises 85% of US travelers. This valuable resource is a must for all those in the business of connecting people with the cultural wealth of our museums and parks. The book received a 2011 SASI-ONE Gold Award.
Publisher: Left Coast Press Inc
Number of pages: 188
Weight: 272 g
Dimensions: 229 x 152 x 10 mm
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