Marketing Communications: Offline and Online Integration, Engagement and Analytics (Paperback)
  • Marketing Communications: Offline and Online Integration, Engagement and Analytics (Paperback)
zoom

Marketing Communications: Offline and Online Integration, Engagement and Analytics (Paperback)

(author), (author)
£39.99
Paperback 600 Pages / Published: 03/02/2016
  • In stock online
  • Free UK delivery

Usually dispatched within 24 hours

  • This item has been added to your basket
Your local Waterstones may have stock of this item. Please check by using Click & Collect
Marketing Communications provides a comprehensive overview of every aspect of marketing communications, from social media, advertising, PR and sponsorship to direct selling and merchandizing. It presents modern marketing communications theories and tools in an accessible way so readers can fully understand the landscape and achieve better results. With a plethora of examples and case studies, as well as online support material for lecturers and students, this essential textbook will guide students and practitioners through everything they need to know about the changing face of marketing. This fully updated 6th edition of Marketing Communications features more of the underpinning theory whilst building on its impressive reputation as a leading practical textbook on the subject. Case studies and anecdotes from companies such as Campbell's Soup, Spotify, Paypal, Kraft and Nike focus on recent digital developments to bring the latest marketing tools to life. With a particular emphasis on analytics, engagement and integration, it addresses the integrated offline and online with social media approach to reflect the current state of play for marketing communications experts. This edition is also supported by a wealth of online resources, including lecture slides for every chapter and self-tests for students.

Publisher: Kogan Page Ltd
ISBN: 9780749473402
Number of pages: 600
Weight: 1004 g
Dimensions: 246 x 189 x 22 mm
Edition: 6th Revised edition


MEDIA REVIEWS
Praise for the previous edition:
Staying on top of the game and recognizing trends are vital, and PR Smith and Ze Zook come together to provide a complete and comprehensive guide for a dual approach to marketing."Marketing Communications" is a highly useful and highly recommended resource.
--Bookreview "Midwest ""
Praise for the previous edition:
"Staying on top of the game and recognizing trends are vital, and PR Smith and Ze Zook come together to provide a complete and comprehensive guide for a dual approach to marketing. Marketing Communications is a highly useful and highly recommended resource."

--Bookreview "Midwest "

You may also be interested in...

How Brands Grow
Added to basket
£22.50
Hardback
Hegarty on Creativity
Added to basket
Marketing in easy steps
Added to basket
The Sales Bible, New Edition
Added to basket
Cashvertising
Added to basket
£11.99
Paperback
Web Marketing All-in-One For Dummies
Added to basket
Marketing Management, Global Edition
Added to basket
Hooked
Added to basket
£12.99
Hardback
One Minute Manager Salesperson
Added to basket
Marketing For Dummies
Added to basket
The Fire Engine That Disappeared
Added to basket
The Sell
Added to basket
£14.99
Paperback
Branding For Dummies
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.