Marketing Communications Strategy 1996-97 - CIM Student Workbook S.: Diploma (Paperback)Tony Yeshin (author)
Paperback 214 Pages / Published: 08/07/1996
- Not available
Written for students studying for the Marketing Comunications Strategy module in the CIM Certification, this text aims to help readers to pass the exam first time. It contains unit objectives to make planning study time easier, unit tasks and questions to test knowledge, practcial examples and case studies to relate theory to practice, chapter summaries, revision tips, and a glossary of terms.
Publisher: Elsevier Science & Technology
Number of pages: 214
Weight: 748 g
Dimensions: 297 x 210 mm
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