Marketing Communication Policies (Hardback)
  • Marketing Communication Policies (Hardback)
zoom

Marketing Communication Policies (Hardback)

(author), (author), (author)
£54.99
Hardback 260 Pages / Published: 30/10/2006
  • We can order this

Usually dispatched within 3 weeks

  • This item has been added to your basket

By summing up the authors' lectures on Marketing Communications, this work introduces its users to the fundamental knowledge that is indispensable in this complex and exciting field of Marketing. It has been compiled especially for first-degree students of Business Administration and Marketing who take an interest in the international aspects of these disciplines. There are comprehensive illustrations, cases, questions for discussion, and case solutions.

Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
ISBN: 9783540373223
Number of pages: 260
Weight: 578 g
Dimensions: 235 x 155 x 20 mm
Edition: 2007 ed.

You may also be interested in...

Please sign in to write a review

Your review has been submitted successfully.