By summing up the authors' lectures on Marketing Communications, this work introduces its users to the fundamental knowledge that is indispensable in this complex and exciting field of Marketing. It has been compiled especially for first-degree students of Business Administration and Marketing who take an interest in the international aspects of these disciplines. There are comprehensive illustrations, cases, questions for discussion, and case solutions.
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Number of pages: 260
Weight: 578 g
Dimensions: 235 x 155 x 20 mm
Edition: 2007 ed.