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Marketing Channels: A Relationship Management Approach - The McGraw-Hill/Irwin series in marketing (Hardback)
  • Marketing Channels: A Relationship Management Approach - The McGraw-Hill/Irwin series in marketing (Hardback)
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Marketing Channels: A Relationship Management Approach - The McGraw-Hill/Irwin series in marketing (Hardback)

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£109.99
Hardback 544 Pages / Published: 01/09/2001
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This is the first text to use the relationship marketing perspective in the channels course. The authors have created a Channels Relationship Model (CRM), which is the guiding framework of the book. This book is a combination of text, cases, and readings. It contains coverage of global and ethical issues. Careful attention is paid to the pacing of material throughout the semester.

Publisher: McGraw-Hill Education - Europe
ISBN: 9780072895124
Number of pages: 544
Weight: 1043 g
Dimensions: 238 x 203 x 26 mm
Edition: 2nd Revised edition

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