Marketing Channels: A Management View, 8e, International Edition is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.
Publisher: Cengage Learning, Inc ISBN: 9780538477604 Number of pages: 688 Weight: 1210 g Dimensions: 254 x 204 x 25 mm Edition: International Edition
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