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Marketing Channels: A Management View, International Edition (Paperback)
  • Marketing Channels: A Management View, International Edition (Paperback)
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Marketing Channels: A Management View, International Edition (Paperback)

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£64.99
Paperback 688 Pages / Published: 05/07/2012
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Marketing Channels: A Management View, 8e, International Edition is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.

Publisher: Cengage Learning, Inc
ISBN: 9780538477604
Number of pages: 688
Weight: 1210 g
Dimensions: 254 x 204 x 25 mm
Edition: International Edition

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