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Marketing Channels (Paperback)
  • Marketing Channels (Paperback)
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Marketing Channels (Paperback)

(author), (author), (author), (author)
£50.99
Paperback Published: 17/07/2013
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Synopsis
For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems. Marketing Channels shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.

Publisher: Taylor & Francis Ltd
ISBN: 9781292023502
Weight: 1166 g
Dimensions: 275 x 216 x 19 mm
Edition: Pearson New International Edition

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