Marketing Cases from Emerging Markets (Hardback)
  • Marketing Cases from Emerging Markets (Hardback)
zoom

Marketing Cases from Emerging Markets (Hardback)

(editor), (editor), (editor)
£59.99
Hardback 167 Pages / Published: 16/09/2013
  • We can order this from the publisher

Usually dispatched within 15 working days

Important information: this item can only be delivered to a UK address. More information
  • This item has been added to your basket
Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. This case study book addresses that need. It is also important and timely in providing a framework for instructors and researchers (both academic and industry) to understand the dynamics occurring in emerging markets. This book is composed of long and short real cases with varying complexity in different sectors including airlines, hotel, fashion, etc. These will cover issues which are unique to the emerging markets (including the BRIC countries) to understand the dynamics occurring in these countries. With its case studies, collection of questions, and real-life marketing examples, this book offers unique benefits to marketing students and educators across the world. A must-have for every marketing course module.

Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
ISBN: 9783642368608
Number of pages: 167
Weight: 3967 g
Dimensions: 235 x 155 x 11 mm
Edition: 2014 ed.

You may also be interested in...

How Brands Grow
Added to basket
£24.99
Hardback
Hegarty on Creativity
Added to basket
Raving Fans!
Added to basket
£8.99
Paperback
Hooked
Added to basket
£12.99
Hardback
Marketing For Dummies
Added to basket
The 22 Immutable Laws Of Marketing
Added to basket
SPIN (R) -Selling
Added to basket
£22.99
Paperback
The Prosperous Coach
Added to basket
Cashvertising
Added to basket
£11.99
Paperback
Direct Selling For Dummies
Added to basket
Do Purpose
Added to basket
£8.99
Paperback
Questions are the Answers
Added to basket
A Technique for Producing Ideas
Added to basket
Contagious
Added to basket
£9.99
Paperback
Ogilvy on Advertising
Added to basket
Growth Hacker Marketing
Added to basket

Please sign in to write a review

Your review has been submitted successfully.