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Marketing And Selling The Travel Product (Paperback)
  • Marketing And Selling The Travel Product (Paperback)
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Marketing And Selling The Travel Product (Paperback)

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£76.99
Paperback 324 Pages / Published: 08/10/1999
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This introductory textbook offers students a first view of the exciting world of travel and tourism. Its unique approach covers the marketing cycle as well as dedicated chapters on such topics as consumer profiles, sales distribution network, service quality, and salesmanship. Close-ups of professionals working in the field, as well as marketing profiles of leading companies, provide students with meaningful real-world examples. Exams, discussion questions, exercises, and case examples help students integrate what they have learned. This first glimpse of the exciting world of travel and tourism will leave students wanting to learn more.

Publisher: Cengage Learning, Inc
ISBN: 9780827376489
Number of pages: 324
Weight: 658 g
Dimensions: 277 x 213 x 13 mm
Edition: 2nd edition

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