Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets.
This second edition has been updated to include:
• A new chapter on visitor management that includes a section on crisis and disaster management
• New material on destination leadership and coordination
• New and revised content on digital marketing
• New and updated international case examples throughout to show the practical realities and approaches to managing different destinations around the world.
It is illustrated in full colour and packed with features to encourage reflection on main themes, spur critical thinking and show theory in practice. Written by an author with many years of industry practice, university teaching and professional training experience, this book is the essential guide to the subject for tourism, hospitality and events students and industry practitioners alike.
Publisher: Taylor & Francis Ltd
ISBN: 9781138897298
Number of pages: 690
Weight: 1587 g
Dimensions: 246 x 174 mm
"This textbook constitutes the most valuable resource in the area of destination management and marketing. An excellent resource combining theoretical background, business world examples, case studies with the best update research. This book is academically sound, while providing much needed guidance and information for destination planners, managers and marketers. Its comprehensive and practical approach makes it an essential resource for scholars and industry practitioners." Marios Sotiriadis, University of South Africa"Dr. Morrison has gathered an impressive quantity of valuable information for those seeking to understand the multi-faceted scope and vastly varying activities of destination management and marketing. This book, which includes a collection of real world examples, will be very beneficial for both students and practitioners alike." Maree Forbes, Temple University, USA
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