Marketing and Management Models: A Guide to Understanding and Using Business Models (Paperback)
  • Marketing and Management Models: A Guide to Understanding and Using Business Models (Paperback)
zoom

Marketing and Management Models: A Guide to Understanding and Using Business Models (Paperback)

(author)
£29.99
Paperback 150 Pages / Published: 16/09/2014
  • Not available

This product is currently unavailable.

  • This item has been added to your basket
Modern business practice, especially in the field of marketing, depends on the integration of creative and analytical thinking. One of the tools in this process is the use of management models to guide business decisions. However, the inherent power of the models is only released when the people applying them have the ability to gather relevant information and interpret the relationships between the variables in the model. This book examines the role of some of the most popular management models and will help you determine when they should be applied. In addition, it suggests which models may be relevant and, more importantly, identifies the type of information needed to implement them; and also reduces the complexity of these models through a logical and systematic approach. Models recognize the impact of globalization, technology, systems thinking, and the need for an integrated approach in strategic marketing. You'll find new ones dealing with consumer engagement, gamification, supply chain management, and cultural integration. If you're a student of business and marketing, a junior market researcher, or a manager responsible for the preparation of strategic analyses prior to problem-solving and planning sessions, this book is for you!

Publisher: Business Expert Press
ISBN: 9781606499627
Number of pages: 150
Weight: 360 g
Dimensions: 231 x 154 x 15 mm

You may also be interested in...

DotCom Secrets
Added to basket
£14.95
Paperback
The Economist: Marketing for Growth
Added to basket
Growth Hacker Marketing
Added to basket
Hooked
Added to basket
£12.99
Hardback
SPIN (R)-Selling
Added to basket
£20.99
Paperback
The Sell
Added to basket
£14.99
Paperback
The Economist: Marketing
Added to basket
Web Marketing All-in-One For Dummies
Added to basket
The Challenger Sale
Added to basket
How Brands Grow
Added to basket
£22.50
Hardback
Strategic Marketing
Added to basket
£49.99
Paperback
Inside Her Pretty Little Head
Added to basket
Raving Fans!
Added to basket
£8.99
Paperback
Mid-Century Ads
Added to basket
£15.00
Hardback

Reviews

Please sign in to write a review

Your review has been submitted successfully.