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Marketing and Financial Management: New Economy - New Interfaces (Paperback)
  • Marketing and Financial Management: New Economy - New Interfaces (Paperback)
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Marketing and Financial Management: New Economy - New Interfaces (Paperback)

(author), (author)
£51.99
Paperback 432 Pages / Published: 18/11/2004
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This text explores in great depth marketing decisions that have implications for financial management. The emphasis on the financial management side of marketing makes the book relevant to a wide variety of advanced undergraduate and postgraduate courses. The book illustrates, uniquely, the interface between finance and management and, in particular, how strategic marketing decisions affect a company's financial management in terms of sales volume, profitability, return on investment and other indices of performance. The book is innovative and of a high standard with a strong authorial team in David Walters and Michael Halliday, who are both professors at the Sydney Graduate School of Management, Australia.

Publisher: Palgrave USA
ISBN: 9781403940971
Number of pages: 432
Weight: 664 g
Dimensions: 234 x 156 x 24 mm

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