Marketing and Finance - Creating Shareholder Value 2E (Paperback)
  • Marketing and Finance - Creating Shareholder Value 2E (Paperback)
zoom

Marketing and Finance - Creating Shareholder Value 2E (Paperback)

(author), (author), (author)
£29.99
Paperback 280 Pages / Published: 23/08/2013
  • We can order this

Usually dispatched within 1 week

  • This item has been added to your basket
Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value. Completely revised and updated throughout, the Second Edition features new case examples as well as a completely new first chapter containing the results of new research into risk and marketing strategies amongst Finance Directors and Chief Marketing Officers.

Publisher: John Wiley & Sons Inc
ISBN: 9781119953388
Number of pages: 280
Weight: 1 g
Dimensions: 246 x 185 x 17 mm

You may also be interested in...

Growth Hacker Marketing
Added to basket
Hegarty on Creativity
Added to basket
How Brands Grow
Added to basket
£22.50
Hardback
Inside Her Pretty Little Head
Added to basket
Hooked
Added to basket
£12.99
Hardback
Blockbusters
Added to basket
£14.99
Paperback
Strategic Marketing
Added to basket
£49.99
Paperback
Raving Fans!
Added to basket
£8.99
Paperback
SPIN (R)-Selling
Added to basket
£20.99
Paperback
Selling
Added to basket
DK
£5.99
Paperback
Jab, Jab, Jab, Right Hook
Added to basket
The Economist: Marketing for Growth
Added to basket
DotCom Secrets
Added to basket
£14.95
Paperback
Everybody Writes
Added to basket
£20.99
Hardback
The 22 Immutable Laws Of Marketing
Added to basket
The Sales Bible, New Edition
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.