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Marketing and Entrepreneurship in SMEs (Paperback)
  • Marketing and Entrepreneurship in SMEs (Paperback)
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Marketing and Entrepreneurship in SMEs (Paperback)

(author)
£74.99
Paperback 312 Pages / Published: 25/04/1995
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The primary thrust of the text is on adapting traditional marketing tools appropriate for various situations in Small and Medium Enterprises. To that end, the text approaches both the concepts of marketing and entrepreneurship at the same time and uses accepted and established marketing theories as a foundation of the text.

Publisher: Pearson Education (US)
ISBN: 9780131509702
Number of pages: 312
Weight: 580 g
Dimensions: 234 x 173 x 20 mm

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