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Marketing and Entrepreneurship in SMEs (Paperback)David Carson (author)
Paperback 312 Pages / Published: 25/04/1995
- Not available
The primary thrust of the text is on adapting traditional marketing tools appropriate for various situations in Small and Medium Enterprises. To that end, the text approaches both the concepts of marketing and entrepreneurship at the same time and uses accepted and established marketing theories as a foundation of the text.
Publisher: Pearson Education (US)
Number of pages: 312
Weight: 580 g
Dimensions: 234 x 173 x 20 mm
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