Marketing Across Cultures - Culture for Business Series (Paperback)
  • Marketing Across Cultures - Culture for Business Series (Paperback)
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Marketing Across Cultures - Culture for Business Series (Paperback)

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£14.99
Paperback 354 Pages / Published: 20/08/2004
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The marketing process is beset by dilemmas and Marketing Across Cultures is a cornerstone book in the Culture for Business series. Trompenaars and Woolliams show how we can understand different markets and customer needs in a wide range of cultural contexts.

Publisher: John Wiley and Sons Ltd
ISBN: 9781841124711
Number of pages: 354
Weight: 544 g
Dimensions: 230 x 158 x 20 mm


MEDIA REVIEWS
"...a useful read for clients and agencies looking to penetrate foreign markets..." (Media Week, 9 th November 04)

"...a well-written book with a good balance of commentary, and facts and figures..." (Edge, September 2005)

"No-one understands cultural differences better than Trompenaars...He's one of the best speakers on this topic..." (The Marketer, 1st September 2005)

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