Marketing Across Cultures - Culture for Business (Paperback)
  • Marketing Across Cultures - Culture for Business (Paperback)

Marketing Across Cultures - Culture for Business (Paperback)

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£14.99
Paperback Published: 20/08/2004
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The marketing process is beset by dilemmas and Marketing Across Cultures is a cornerstone book in the Culture for Business series. Trompenaars and Woolliams show how we can understand different markets and customer needs in a wide range of cultural contexts.

Publisher: John Wiley and Sons Ltd
ISBN: 9781841124711

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