Marketing 2012 (Paperback)
  • Marketing 2012 (Paperback)
zoom

Marketing 2012 (Paperback)

(author), (author), (author)
£110.00
Paperback Published: 02/01/2011
  • Not available

This product is currently unavailable.

  • This item has been added to your basket
Perfect for students of all backgrounds and interest levels, Pride and Ferrell's MARKETING, 16E combines a thorough overview of essential marketing principles with a visually-engaging, reader-friendly presentation. This popular, proven text, and a full range of supplemental learning resources, (including eLectures, videos, and an interactive marketing plan) provide students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. MARKETING, 16E includes the most current coverage of marketing strategies and concepts with extensive real-world examples including material on social networking and digital marketing. This edition has a new chapter on digital media and social networking that incorporates the latest research and trends in the ever-changing environment of e-marketing. You will find important topics drawn from the rapidly-changing world of modern business including social and environmental responsibility, sustainability, globalization, entrepreneurship, and marketing through transitional times.

Publisher: Cengage Learning, Inc
ISBN: 9781111526191
Weight: 1438 g
Dimensions: 277 x 216 x 38 mm
Edition: 16th

You may also be interested in...

The Hero and the Outlaw
Added to basket
DotCom Secrets
Added to basket
£14.95
Paperback
Selling to Win
Added to basket
£14.99
Paperback
Web Marketing All-in-One For Dummies
Added to basket
Hooked
Added to basket
£12.99
Hardback
Marketing Management, Global Edition
Added to basket
Selling
Added to basket
DK
£5.99
Paperback
The Fire Engine That Disappeared
Added to basket
Hegarty on Creativity
Added to basket
Contagious
Added to basket
£8.99
Paperback
The Challenger Sale
Added to basket
The Sell
Added to basket
£14.99
Paperback
The Sales Bible, New Edition
Added to basket
Essentials of Marketing
Added to basket
Content is Currency
Added to basket
£19.99
Paperback

Reviews

Please sign in to write a review

Your review has been submitted successfully.