• Sign In / Register
  • Help
  • Basket0
Marketing 2.0: Strategies for Closer Customer Relationships (Hardback)
  • Marketing 2.0: Strategies for Closer Customer Relationships (Hardback)
zoom

Marketing 2.0: Strategies for Closer Customer Relationships (Hardback)

(author), (author), (author)
£74.99
Hardback 154 Pages / Published: 21/07/2003
  • We can order this

Usually despatched within 3 weeks

  • This item has been added to your basket

The dynamic changes in the market and the competitive environment demand a reorientation of marketing strategies. Developing and cultivating direct customer relationships and building customer trust are becoming key success factors. With new technologies such as broadband internet and mobile communication, companies are able to create closer dialogs with key customers. This book analyses the enduring changes that the world of marketing is undergoing and presents the four most important new concepts: holistic brand management, customer relationship marketing, real-time marketing, and multi-channel marketing. The text is accompanied by selected case studies from all over the world.

Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
ISBN: 9783540002857
Number of pages: 154
Weight: 900 g
Dimensions: 234 x 156 x 11 mm
Edition: 2003 ed.

You may also be interested in...

Chief Customer Officer 2.0
Added to basket
Measuring Customer Experience
Added to basket
The Customer Rules
Added to basket
£12.99
Paperback
The Trusted Advisor
Added to basket
How To Become A Rainmaker
Added to basket
Complaint Management Excellence
Added to basket
The Service Innovation Handbook
Added to basket
The Thank You Economy
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.