Market Segmentation: How to Do it, How to Profit from it (Paperback)
  • Market Segmentation: How to Do it, How to Profit from it (Paperback)

Market Segmentation: How to Do it, How to Profit from it (Paperback)

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£33.99
Paperback Published: 18/09/2004
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* McDonald and Dunbar are the leading author team in this area * Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business * The book has a textbook feel, which highlights the diagrams and market maps (key elements of the book) This is a key book, in a vital area. The Butterworth-Heinemann edition of what was previously published by MacMillian, is a thoroughly revised and updated version.

Publisher: Elsevier Science & Technology
ISBN: 9780750659819

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