• Sign In
  • Help
  • My Basket0
The books you love, the emails you want
Opt in by 25 May or you'll stop hearing from us
REVIEW NOW
Market Research in Practice: How to Get Greater Insight From Your Market - Market Research in Practice (Paperback)
  • Market Research in Practice: How to Get Greater Insight From Your Market - Market Research in Practice (Paperback)
zoom

Market Research in Practice: How to Get Greater Insight From Your Market - Market Research in Practice (Paperback)

(author), (author), (author)
£24.99
Paperback 272 Pages / Published: 03/10/2013
  • Not available

This product is currently unavailable.

  • This item has been added to your basket
Check availability At your local shop

Check Marketplace availability

Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Providing a clear, step-by-step guide to the whole process - from planning and executing a project through to analysis and presenting the findings - it explains how to use tools and methods effectively and obtain the most reliable results. This fully updated second edition of Market Research in Practice features new chapters on the uses of market research (new product development research, market assessment, customer journey research, branding research, channel research, and pricing research), international aspects and new research trends (including coverage of social media research and mobile surveys). It also includes the latest information on carrying out market research design, desk research, sampling and statistics, questionnaire design, data analysis and reporting. Accompanied by a range of online tools and templates for reporting on and determining statistical accuracy, and supported throughout by examples from real market research projects, this is an invaluable guide for students, researchers, marketers and users of market research.

Publisher: Kogan Page Ltd
ISBN: 9780749468644
Number of pages: 272
Weight: 415 g
Dimensions: 234 x 157 x 15 mm
Edition: 2nd Revised edition

You may also be interested in...

Stickier Marketing
Added to basket
£19.99
Paperback
Customer Analytics for Dummies
Added to basket
Consumer Behaviour
Added to basket
Marketing Research
Added to basket
Marketing Research
Added to basket
Decoding the New Consumer Mind
Added to basket
Contagious
Added to basket
£8.99
Paperback
Hooked
Added to basket
£12.99
Hardback
The Art of Shopping
Added to basket
The Network Is Your Customer
Added to basket
Guerrilla Marketing Research
Added to basket
Why We Buy
Added to basket
£11.43
Paperback
The 22 Immutable Laws of Branding
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.