Market Oriented Product Innovation: A Key to Survival in the Third Millennium (Paperback)Knut Holt (author)
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Publisher: Springer-Verlag New York Inc.
Number of pages: 410
Weight: 652 g
Dimensions: 235 x 155 x 21 mm
Edition: Softcover reprint of hardcover 1st ed. 2002
(Professor Dr Horst Geschka, Technical University Darmstadt and President, Geschka & Partner Consulting)
"Based on Professor Holt's research and his academic and consultancy skills, the resultant book benefits from his experiences in, and knowledge of, many countries. It merits a place on all managers' bookshelves, filling a niche hitherto overlooked, by being written from a product viewpoint. The book also deserves to feature in University courses - graduate and postgraduate."
(George Hayward, Editor-in-Chief, TECHNOVATION)
"The book offers an unusual perspective in combining two peculiar areas of knowledge (market orientation and technology innovation) in the light of needs assessment. It is a happy mix of a systematic and scientific approach reviewed and tested through a long life consultant experience."
(Professor Ferdinando Chiaromonte, Director of Studio Chiaromonte, Past President ISPIM)