Visit our Christmas Gift Finder
Click & Collect from 2 Hours*
Free Delivery to UK Shops
Free UK Standard Delivery On all orders £20 and over Free Delivery to UK Shops Local shops and expert booksellers nationwide Free Click & Collect to UK shops From 2 hours of your order*
Market Oriented Product Innovation: A Key to Survival in the Third Millennium (Paperback)
  • Market Oriented Product Innovation: A Key to Survival in the Third Millennium (Paperback)

Market Oriented Product Innovation: A Key to Survival in the Third Millennium (Paperback)

Paperback 410 Pages / Published: 03/12/2010
  • We can order this

Usually dispatched within 3 weeks

  • This item has been added to your basket
Market-Oriented Product Innovation differs from most other titles, written either from a marketing or technical perspective, by giving a holistic view of the product innovation process. It has a product perspective, written from a managerial point of view, recognizing that product innovation, or new product development, is a discipline of its own. It is concerned with managing the products (goods and services) through their life cycle, integrating marketing knowledge and technological expertise, with the aim of getting satisfied customers. The book also gives a thorough treatment of the human and cultural aspects of product innovation by focusing on the change processes needed for the development of a market-oriented culture.

Publisher: Springer-Verlag New York Inc.
ISBN: 9781441952981
Number of pages: 410
Weight: 652 g
Dimensions: 235 x 155 x 21 mm
Edition: Softcover reprint of hardcover 1st ed. 2002

"This book is comprehensive, goes into concrete details, describes special tools an is easy to read."
(Professor Dr Horst Geschka, Technical University Darmstadt and President, Geschka & Partner Consulting)
"Based on Professor Holt's research and his academic and consultancy skills, the resultant book benefits from his experiences in, and knowledge of, many countries. It merits a place on all managers' bookshelves, filling a niche hitherto overlooked, by being written from a product viewpoint. The book also deserves to feature in University courses - graduate and postgraduate."
(George Hayward, Editor-in-Chief, TECHNOVATION)
"The book offers an unusual perspective in combining two peculiar areas of knowledge (market orientation and technology innovation) in the light of needs assessment. It is a happy mix of a systematic and scientific approach reviewed and tested through a long life consultant experience."
(Professor Ferdinando Chiaromonte, Director of Studio Chiaromonte, Past President ISPIM)

You may also be interested in...

Agile IT Organization Design
Added to basket
Business Networking - The Survival Guide
Added to basket
Innovation Games
Added to basket
Badass - Making Users Awesome
Added to basket
Change to Strange
Added to basket
101 Design Methods
Added to basket
Sketching User Experiences: The Workbook
Added to basket
Lean Customer Development
Added to basket
Design Thinking
Added to basket
Research Methods for Managers
Added to basket
It's Our Research
Added to basket

Please sign in to write a review

Your review has been submitted successfully.