Visit our Christmas Gift Finder
Click & Collect from 2 Hours*
Free Delivery to UK Shops
Free UK Standard Delivery On all orders £20 and over Free Delivery to UK Shops Local shops and expert booksellers nationwide Free Click & Collect to UK shops From 2 hours of your order*
Market New Products Successfully: Using Simulated Test Market Technology (Hardback)
  • Market New Products Successfully: Using Simulated Test Market Technology (Hardback)
zoom

Market New Products Successfully: Using Simulated Test Market Technology (Hardback)

(author), (author), (author)
£75.00
Hardback 368 Pages / Published: 02/02/2006
  • We can order this

Usually dispatched within 3 weeks

  • This item has been added to your basket
Market New Products Successfully is the definitive guidebook for using simulated test marketing (STM), a technology that can help companies dramatically improve the odds of introducing a successful new product or service. The book examines why STM is important, what the differences are between the major systems, how to do a simulation, and what insights it offers a marketing plan. It is the ultimate guidebook for any smart marketer looking to improve the financial outcome of the innovation process.

Publisher: Lexington Books
ISBN: 9780739111796
Number of pages: 368
Weight: 503 g
Dimensions: 234 x 176 x 23 mm
Edition: New Edition


MEDIA REVIEWS
A great book! This book is accessible and will be of interest to the person wanting mostly the big picture, who will marvel at the plethora of real-world examples; the person wanting a higher level of detail, who will enjoy the history of the development of STM and its key differences from traditional test marketing; and finally, to the person who wants to really spend a lot of time "inside the black box," who will appreciate the discussion of the inner workings of the various models. Market New Products Successfully is a must read for anyone who even nibbles in the area of marketing research, new product development, product strategy in general, or advertising and promotional strategy. -- Paul D. Berger, Boston University
It's clearly written and easy to understand-without being dumbed down. This is the best practioner book I've seen on the subject. -- R.M. (Erik) Gordon * Marketing Manaement *
Kevin Clancy and his colleagues are the simulated test marketing gurus, and their book is a thorough and highly practical investigation of the topic. -- Roland T. Rust, Robert H. Smith School of Business, University of Maryland

You may also be interested in...

Trump Impeachmints
Added to basket
£2.99
General merchandise
Palm Reading Cards
Added to basket
£4.99
General merchandise
Mini Light Bulb Keyring
Added to basket
£4.99
General merchandise
Trump's Small Hand Soap
Added to basket
£3.99
General merchandise
Man Tin
Added to basket
£8.99
Other merchandise
Harry Potter Enamel Badge - Gryffindor
Added to basket
£3.99
General merchandise
Flexible Phone Holder
Added to basket
£10.99
General merchandise
World's Smallest Harmonica
Added to basket
£5.99
General merchandise
Storm Glass Tube With Beechwood Base
Added to basket
£20.00
General merchandise
Sound Machine Hilarious Soundeffects
Added to basket
£9.99
General merchandise
Glasses Repair Kit In Tin
Added to basket
£8.99
General merchandise
Rubik's Cube
Added to basket
£12.99
Game
Moon Light Small
Added to basket
£5.99
General merchandise
Harry Potter Gel Pen Set
Added to basket
£3.99
General merchandise
Colour Changing Umbrella
Added to basket
£24.99
General merchandise
Baby Niffler
Added to basket
£11.99
Soft toy

Please sign in to write a review

Your review has been submitted successfully.