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Market-Based Management (Paperback)
  • Market-Based Management (Paperback)
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Market-Based Management (Paperback)

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£117.99
Paperback 576 Pages / Published: 09/01/2012
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Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business. This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.

Publisher: Pearson Education (US)
ISBN: 9780130387752
Number of pages: 576
Weight: 760 g
Dimensions: 232 x 178 x 18 mm
Edition: 6th Revised edition

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