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Markenmanagement und Qualitatsmanagement - Forum Produkt- und Produktionsmanagement (Paperback)
  • Markenmanagement und Qualitatsmanagement - Forum Produkt- und Produktionsmanagement (Paperback)
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Markenmanagement und Qualitatsmanagement - Forum Produkt- und Produktionsmanagement (Paperback)

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£67.99
Paperback 111 Pages / Published: 29/07/2004
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Regine Lampert und Frank Himpel untersuchen das Verhaltnis von Markenmanagement und Qualitatsmanagement und zeigen, dass das produktionsseitige Qualitatsmanagement durch zeitnah kalibrierte Massnahmen zur Gestaltung der Qualitat das Markenimage wesentlich beeinflussen kann.

Publisher: Deutscher Universitats-Verlag
ISBN: 9783824481484
Number of pages: 111
Weight: 175 g
Dimensions: 210 x 148 x 6 mm
Edition: 2004 ed.

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