Markenkommunikation Mit Prominenten: Eine Untersuchung Der Eignung Und Des Werbewirkungserfolgs Von Testimonials Zur Bildung Von Markenpers Nlichkeit Bei Rezipienten (Paperback)Jennifer Hilker (author)
Paperback 190 Pages / Published: 28/11/2012
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Publisher: Diplomica Verlag Gmbh
Number of pages: 190
Weight: 340 g
Dimensions: 254 x 178 x 10 mm
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