Mangmnt Electronic Media (Hardback)Albarran (author)
Hardback Published: 02/08/1996
- Not available
Driven by a variety of forces, the process of management for the electronic media has changed dramatically. The text presents a modern approach to management. Instead of addressing management of each of the media separately, the author asserts that a basic set of skills which apply to all media must first be learned before the specific needs of each industry are presented.
Publisher: Cengage Learning, Inc
Weight: 726 g
Dimensions: 243 x 193 x 21 mm
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