Managing Strategy (Paperback)
  • Managing Strategy (Paperback)

Managing Strategy (Paperback)

Paperback 176 Pages / Published: 16/03/2000
  • We can order this

Usually dispatched within 3 weeks

  • This item has been added to your basket
Higher education institutions are under increasing pressure to produce corporate and strategic plans, both for external audiences (such as funding bodies and other 'partners') and for the internal purposes of setting and achieving goals. They are significantly dependent upon public investment and the expectations of public bodies as well as upon a fast-changing market for their products and services.

David Watson sets out what strategic management can and should consist of in a modern, essentially democratic, university or college, and how to make it work. He examines for instance:
* how universities and colleges should go about satisfying legitimate external and internal requirements for their corporate plans.
* how they should maximize their strategic assets and opportunities and minimize their weaknesses and threats.
* the role of governance and management in setting and achieving a strategic plan.

This book demonstrates how the academy has to adapt to meet the needs of its rapidly changing host society as well as of a more diverse and plural internal community, whilst maintaining a range of historical commitments. The result is an account of strategic management that is simultaneously careful of traditional values, restorative of those that have fallen into abeyance, and genuinely innovative.

Publisher: Open University Press
ISBN: 9780335203451
Number of pages: 176
Weight: 1 g
Dimensions: 85 x 54 x 4 mm

You may also be interested in...

Planning Your Dissertation
Added to basket
The Study Skills Book
Added to basket
Primary English Audit and Test
Added to basket
How to Succeed at Medical School
Added to basket
How to Study for a Mathematics Degree
Added to basket
A Guide to Uni Life (Revised Edition)
Added to basket
What are Universities For?
Added to basket
The Unexpected Professor
Added to basket
The Certificate in Education and Training
Added to basket
Doing Research
Added to basket


Please sign in to write a review

Your review has been submitted successfully.