Managing Social Media and Consumerism: The Grapevine Effect in Competitive Markets (Hardback)
  • Managing Social Media and Consumerism: The Grapevine Effect in Competitive Markets (Hardback)
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Managing Social Media and Consumerism: The Grapevine Effect in Competitive Markets (Hardback)

(author)
£109.99
Hardback 259 Pages / Published: 20/09/2013
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Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements.

Publisher: Palgrave Macmillan
ISBN: 9781137281913
Number of pages: 259
Weight: 4532 g
Dimensions: 216 x 140 x 20 mm

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