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Managing Retailing: Text and Cases (Paperback)
  • Managing Retailing: Text and Cases (Paperback)
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Managing Retailing: Text and Cases (Paperback)

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£20.99
Paperback Published: 01/04/2008
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Managing Retailing - Text and Cases is all about running the business of retailing - as a retailer or as a marketing manager of a company. It brings out the conceptual, strategic and managerial frameworks that a retailer may use to further the business and achieve its desiered objectives Designed as a fundamental textbook on the subject, the book would also benefit professionals in managing day - to - day retail operations as well as build a long - term sustainable strategy for competitive advantage.

Publisher: OUP India
ISBN: 9780195690705
Weight: 825 g
Dimensions: 241 x 184 x 27 mm

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